Created by Thiago, bussolah is an intellectual lab researching how digital systems shape attention, identity, and human experience.
Generation Z, Digital Behavior, and Smartphone Culture (2018–2025): Revisiting the bussolah Thesis
Smartphone usage has grown exponentially worldwide, evolving from a luxury to an essential tool for communication, productivity, and digital engagement. This growth, anticipated by bussolah in 2018, has been especially driven by younger generations and expanding access in emerging markets. While developed markets show signs of saturation, regions like Africa and Asia continue to present…
bussolah Researches Gen Z
Generation Z, the first true digital-native generation, is reshaping how we consume, communicate, and define identity. Growing up connected, they value authenticity, diversity, and experiences over status or materialism. Platforms like TikTok, YouTube, and Instagram are central to how they learn, express themselves, and interact with the world. For Gen Z, consumption is not just…
Digital Platforms and Online Advertising
Digital platforms have transformed communication, consumption, and everyday habits worldwide, driven by rapid technological advancement. Mobile devices, especially smartphones, have become central to accessing information, services, and entertainment. In this context, digital marketing and online advertising continue to grow, with social media and video leading investment and engagement. As platforms evolve, personalization, data-driven strategies, and…
bussolah Thesis (2018)
This article builds on research conducted in 2018 as part of an undergraduate thesis in Advertising and Communication, which examined emerging behavioral and technological trends among Generation Z. The study was titled ‘Marketing Plan – bussolah: An Online Video Content Production Platform for Generation Z
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